Research Blog: Commercial Conventions

For 30 seconds commercials you can film all of it in one day in the right location. In commercials Scenes are shot in various order but not necessary in order. In every commercial directors may have to do multiple takes of the same scene just to get it right. national commercial to have 25 or 30 shots in it. But they don't seem too crammed full or fast-paced because great editing. Commercials shorter than 30 seconds are meant to have surprise value. Commercials are also called target audience. The topic is the attributes and qualities of the product of service the commercial is trying to sell. The purpose is to convince the target also known as the audience to buy a product. Most tv commercials are created to persuade people to buy products or services. All careers in the field of commercial advertising requires a bachelor's degree. The appeal of producing commercials that are longer or short than 30 seconds is justified. According to the New York Times,"Commercials longer than 30 seconds are intended to attract attention by giving marketers more time to tell stories." Commercials are important for businesses wanting to put out there products out to the public, they give businesses the opportunity to tell potential customers about attributes, which can have a positive result over time. Exposing them to the message once or twice isn't likely to make a difference, but research shows that a moderate level of repetition has the greatest effect. Im choosing Nike for my commercial, i think they are a good company with the best commercials. I like they're commercials a lot because they focus on creating meaningful stories to build a loyal fan base. Nike includes emotion in the customers mind also known as emotional branding. Nikes carefully crafted ads aim to evoke feelings and make the nike products more meaningful through the eyes of the customers. Nike targets a lot of teens and people from the fact that they use professional athletes in there commercials. This targets all customers to buy more from them, mostly ones from ages 15-45.